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This Tug-of-War Over CNN Reveals The Extent to Which Flawed American Journalism Truly Is.

This past Thursday night, while unconfirmed reports spread regarding the Brown University gunman, the network's Kaitlan Collins took to social media, highlighting the uncertainty and guiding the public to her network’s 9pm newscast.

Even though it is by no means a flawless news source, her statement rang true for a lot of people. It remains one of the broadcasters where one can locate grounded and generally trustworthy reporting – notably during breaking news situations like the one developing in the vicinity of a New Hampshire storage facility.

An Uncertain Position During a High-Stakes Battle

However CNN, now four and a half decades old, finds itself in a precarious position as two massive media corporations vie for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has been drawn into a high-stakes game of corporate ownership, instead of as a question of what helps the information-seeking public.

“This is yet another example of the deep structural problems with roots in decades of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The debate about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a more important point.

“The narrative is crafted as a financial tale with key players as the main characters, but there is scant discussion of the public interest,” Pickard added.

The Additional Element: Political Influence

This situation is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his primary “fake news” adversary.

Remember the cries of “CNN sucks!” at his rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will shield him from journalistic oversight. That is a factor in why he seems to favor Paramount Skydance, which has made a unsolicited offer.

He has grounds to favor that suitor more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Possibility of Further Uncertainty

It is important to note, if Netflix prevails, CNN and other cable outlets would first be spun off into a independent unit. That would be a relief to many at the network, but it’s not exactly a safe harbor. That arrangement could position CNN for another sale. There is no finish line.

According to Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance stated that competition laws should prohibit both deals.

“Either merger would be bad for the country, and both should be challenged by regulators,” Wu recently wrote.

The Core Issue and a Path Forward

Regardless of the resolution regarding CNN, the bigger problem endures.

“The present media landscape is a very structure that undermines democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard emphasized. Government actions – dating back to the 1930s and 1940s – helped to foster this profit-obsessed monster, and revised policy decisions can fix it.

Will that happen in an era where the top communications regulator refuses to acknowledge that the agency is independent? Reform is very unlikely now, but that is not to say it will be impossible forever.

Initiatives that bolster independent news organizations, reinforce local journalism, subsidize public media, and outlaw the consolidation of media power in very few hands are achievable – they are necessary for a robust democracy.

Regarding media ownership, larger is not superior. And news organizations including CNN cannot be tools in the latest corporate chess match.

About the author

Craig Smith

A tech enthusiast and futurist with over a decade of experience in digital transformation and innovation consulting.

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